A huge element of marketing merchandise is the packing, labeling and shipping. In many contemporary factories that produce TVs or juicers for example, the packaging is designed in the drawing room with volume purchases destined for assembly line packing and labeling.
Not so with hand painted Spanish ceramics. As you can imagine, there are many different shapes and sizes of ceramics. Other variables that impact packing and shipping, is the purchase volume, buyer requirements, and shipping method. In many cases, an important amount of time is dedicated to developing the appropriate packaging, labeling and shipping for the customer. Ceramics have to arrive in one piece at the least cost possible.