Olive Oil Fraud – A US Court Ruling that Makes Sense but Complicates the Consumer Landscape

Olive Oil Fraud – A US Court Ruling that Makes Sense but Complicates the Consumer Landscape
Recently, a US District Court in Minnesota sided with one of the largest olive oil companies in the world, and ordered a permanent injunction against further publication or dissemination of false and misleading information circulated on social media.  The main source for the information circulated on social media is a heavily read, referenced and criticized study … Continue reading Olive Oil Fraud – A US Court Ruling that Makes Sense but Complicates the Consumer Landscape

What was I thinking? Open a Ceramics Store in Seattle? What was I smoking?!

What was I thinking?  Open a Ceramics Store in Seattle?  What was I smoking?!
Six years ago in 2012, I was frantically preparing to open a “Holiday Store” in the largest mall in the Northwest US – in Tukwila, Washington (a suburb of Seattle, sort of near the airport).  I had run some numbers and was convinced that the margins allowed for factory direct purchase, importation into the US, … Continue reading What was I thinking? Open a Ceramics Store in Seattle? What was I smoking?!

Remembering our loved ones

Remembering our loved ones
Wonder, Read, Taste, Be Cool Wonder Halloween, All Saints Day, and the Day of the Dead are all end of October or beginning of November celebrations in the Western Hemisphere. While the Anglo Halloween tradition is marked more by the spirits of terrifying or magical creatures, monsters, and bloody bodies, the Spanish tradition is more into remembering the loved ones … Continue reading Remembering our loved ones

Extra Virgin Olive Oil Taste Test – Pullman, WA

Extra Virgin Olive Oil Taste Test – Pullman, WA
Head to head comparison of olive oils just like the old Coke vs Pepsi challenge.  Here at GringoCool, we are encouraging head to head taste tests between our Spanish, organic extra virgin olive oil and any takers.  We want people to discover the difference themselves because we believe our organic EVOO is unbeatable for flavoring salads … Continue reading Extra Virgin Olive Oil Taste Test – Pullman, WA

Do you stomp olives to make olive oil?

Do you stomp olives to make olive oil?
After talking with people about their impressions of extra virgin olive oil, I believe many have the wrong idea about what constitutes quality.  Many people associate high quality extra virgin olive oil with small farmers crushing their own olives using machinery and processes passed down over generations.  While it is fun to think of grandpa … Continue reading Do you stomp olives to make olive oil?

Introducing “Cold Pressed Elixir” from GringoCool

Introducing “Cold Pressed Elixir” from GringoCool
We are happy to introduce our new, Spanish, organic extra virgin olive oil called Cold Pressed Elixir by GringoCool.  Our goal is to serve our customers by staying true to three pillars. Provide the Real Thing Many US consumers have not had the chance to experience or taste real extra virgin olive oil.  In the … Continue reading Introducing “Cold Pressed Elixir” from GringoCool